Tap'dNY Bottles New York City Tap Water

Here's a new way to market tap water - in a bottle. Or at least, that's what Tap'dNY is going for.

Never mind that drinking tap water is supposed to be an eco-friendly alternative to bottled water. Never mind that charging $1.50 for tap water is actually about a 500% mark up in actual water costs.

The story is that the founder of Tap'dNY, Craig Zucker, says he is marketing his bottled tap water so New Yorkers won't sell out to other bottled water that comes from Fiji and France. Yeah, right. I'm sure he wouldn't mind seeing your average American walking around with a bottle of Tap'dNY, regardless of the state they're in.

If you want to see the bottle as half full, I guess you could at least consider that Tap'dNY will be traveling a lesser distance from production to consumption than foreign bottled waters, which equals less carbon emissions.

But bottled tap water is still bottled water. And landfills don't discriminate against what a bottle contained before it ended up tossed aside.