Dove might be promoting their newest soaps with the tag-line "go fresh," but the company clearly hasn't distinguished the difference between "fresh" and "clean."

While Dove hasn't made any unsubstantiated claims about going green (which we commend considering that green publicity seems to be taking the world by storm), the company name isn't safe from being dragged through the mud; especially when Greenpeace is keeping tabs.

Apparently Dove isn't yet to the point of no return, but they are under the watchful eye of green organizations, and (more importantly) the general public.

So what, pray tell, have they done that's so wrong? Unfortunately, Unilever, Dove's parent company, has no qualms about buying palm oil from operations that clear-cut the Indonesian rainforest. At least, they didn't until the world got wind of it.

Here's hoping that Unilever will clean up their act. Otherwise, Proctor & Gamble might not be as green as we'd hope, but considering the alternative, maybe you really aren't fully clean unless you're Zest fully clean.

More Information:

• Watch the Greenpeace Dove Soap Commercial
• Sign the Greenpeace Petition

^{Photograph courtesy Greenpeace}